My impact
I have a decade of successful fintech and B2B SaaS growth projects delivered. My approach works.
3x Revenue
Series A - fintech
B2B/2B Pensions
c. £3m ARR
UK
2x Revenue
Series A - fintech
Lending, Banking
c. £4m ARR
UK, EU, USA
2x Revenue Target
Private Equity - SaaS
B2B, Recruitment, CRM
c. $20m ARR
UK, EU, APAC
10x Customers
Private - fintech
B2B2C, Banking, BaaS
c. £30m ARR
UK, EU
$0 -> $188m
Public - fintech
B2B2B, Payments, Banking
c. £50m ARR
UK, USA, SA
Benefits for founders
I can solve startups and scale-ups biggest growth problems faster than a full-time CMO.
With less cost and risk.
Rapid market fit
As an early-stage specialist, my framework has been key for startup clients such as Penfold, Uncapped, and Jillion.
Elite talent
Two decades of hiring top marketers. I'll hire, assess, and review with objective, politics-free actions.
Customer acquisition
A full-mix marketer with consistent above-target customer and revenue growth for startups and scale-ups.
Improved cash flow
Keep opex low, with no exec hires. Immediate start, quick ramp-up, to focus on growth whilst reducing CAC.
Effective scaling
Experience scaling firms from £0-50m ARR. Clear, step-by-step roadmap for scaling orgs, brands, and engines at each stage.
No stock dilution
Permanent C-suite hires demand large equity. Keep more of what you've built with a fractional CMO.
Julian Moore, CMO
A 20 year marketer with 10 years as a startup CMO who leads all client work at Marketing Momentum:
Pivoted Series A pensions firm, Penfold from B2C to B2B and 3x revenue in under 12 months.​
​
Double revenue for Series A lender, Uncapped whilst halving marketing spend.​
​
​10x customer numbers for Contis over 2 years, securing its sale to Solarisbank.​
​
​80% revenue increase for Bullhorn International, proving its global potential and sale by Vista PE.​
​
​Marketing employee #1 for Xero Platform, now generating $200m ARR.​
Why work with me?
Instant impact
No lengthy hiring processes. Immediate starts and impact within days.
Flexibility
Choose from day rates, fixed-term, project, or ongoing advisory services
Low risk
No equity loss, big salaries or long notice periods. Just proven growth experience.
My network
Access the top heads, managers, PRs, SEOs, ad and content marketers I’ve worked with.
Extra value
Engagements led by a 20 year marketer with 6/6 successful startup journeys.
Future growth
I will provide plans, frameworks for future activity, opportunities and hires.
My track record
100%
Success rate
20
Years of marketing
6
Startup journeys
2
Founder exits
Services
Growth strategy
I will analyse your market, competitors, and value and create an impactful growth plan.
Quality assurance
Improve all marketing output to meet the highest standards of accuracy and effectiveness.
Differentiation
Craft updated positioning, messaging and targeting to find clear air in your markets.
Talent review
Map your team's skills and experience to the growth plan. Manage, train, hire and fire.
Go to market
Build your winning plan or campaign and lead the delivery of it with a proven framework.
Performance
Align the business to high-performance values and level-up your ways of working.
Content strategy
Develop and deliver an multi-channel content strategy and semi-automated plan.
Tooling & AI
Streamline your tech stack, add best-in-class tools, and boost your team's impact with AI.