Success stories
Explore how I have driven success for B2B startups and scale-ups across fintech and SaaS.
From establishing product-market fit, building world-class teams to levelling up marketing performance. All my projects delivered substantial and measurable growth.
My impact
I have a decade of successful fintech and B2B SaaS growth projects delivered. My approach works.
3x Revenue
Series A - fintech
B2B/2B Pensions
c. £3m ARR
UK
Pivoted from B2C->B2B & B2B2B via accountants.
Hired and trained new team & agencies in B2B demand.
60% CAC drop.
2x Revenue
Series A - fintech
Lending, Banking
c. £4m ARR
UK, EU, USA
Achieved product market fit with new ICP and multiple product launches.
33% CAC drop after ramping organic content strategy.
2x Revenue Target
Private Equity - SaaS
B2B, Recruitment, CRM
c. $20m ARR
UK, EU, APAC
Adapted ICP, demand engine, content for global markets.
Hired 20+ across marketing, inbound SDRs & interns.
Supported Successful PE sale.
10x Customers
Private - fintech
B2B2C, Banking, BaaS
c. £30m ARR
UK, EU
Full rebrand, demand engine, use cases & verticals.
Digital ABM & PR successes.
Hired new marketing team and ramped performance culture.
$0 -> $188m
Public - fintech
B2B2B, Payments, Banking
c. £50m ARR
UK, USA, SA
Launched the fintech platform.
Successfully proved banking, lending & payments use cases
Platform now 11% of revenue and a a $188m business.
Two decades of growth
I can solve startups and scale-ups biggest growth problems faster than a full-time CMO.
With less cost and risk.
Xero
B2B2B, Accounting Software; publicly listed; Global; 2000+ employees
Channel Strategy, Market Test, PR, LTV, New Revenue Stream, Co-Marketing
Project: UK Platform Marketing employee # 1. Successfully test and evaluate the UK market for revenue opportunities. Multiple banking launches with (Revolut, Starling, Tide, Transferwise). Partner campaigns to drive uptake of fintech products.
Results: Proved multiple use cases for platform revenue - payments, lending, open banking bank feeds, app attach (LTV & retention).
Platform is now 11% of global revenue and worth $188m.
Bullhorn International
Recruitment Software; Private Equity; EMEA & APAC; 100-200 employees
New Market Strategy, Talent, Product Market Fit, ABM, Performance, Events
Project: Led marketing for EMEA & APAC, hiring a team from scratch. Also responsible for building SDRs and Internship programme. Introduced digital ABM, SEO content strategy and pipeline growth via small and large-scale events.
Results: Successfully proved global scalability of a previously US-led business. Ended FY over 200% of marketing originated revenue target. Growth from US->Global helped secure Bullhorn's sale from Vista PE to Insight.
Uncapped
Fintech, lending; Series A; Europe & USA; 50-100 employees
Positioning, Product Development, Market Fit, Paid, SEO, Talent
Project: Initially to drive growth, whilst diversifying the marketing mix from paid activity. Global economic issues meant I adjusted the growth strategy to a new ICP and lending products.
Results: I helped double the revenue in nine months and re-established product market fit with new segments of customers. With successful content and SEO strategies, I was able to reduce CAC by 33%.
Penfold
Digital Pensions; privately owned; UK; 50-100 employees
Strategic Pivot, B2B GTM Team Building, Operational Excellence
Project: I developed and implement a new channel-first marketing strategy - B2B and B2B2C via the accounting channel. I switched from lead to demand gen, hired a new team and executed a new B2B marketing plan.
Results: Achieved 3x customer growth and revenue, proved a new distribution channel, and reduced CAC by 60%.
Contis / Solarisbank
B2B2C, BaaS, Fintech; privately owned; Europe; 200+ employees
ABM, Proposition Development, Rebrand, Team Building, Performance Culture
Project: Hired and trained a new B2B marketing team. Successfully introduced Digital ABM, industry-level propositions, trade PR and paid social. Project goal completed with the sale of the company to Solarisbank.
Results: 10x growth in customers, 2x revenue increase, and successful acquisition by Solarisbank. Tripled inbound lead flow and achieved significant Tier 1 client wins.
My track record
100%
Success rate
20
Years of marketing
6
Startup journeys
2